Branding — No comments
30
Jul 10
Indian rupee now has its own distinct identity. The symbol has now joined the elite club of currencies like US Dollar, British Round sterling, Euro and Japanese Yen. This design was undertaken in order to give the rupee a strong presence in the global economy.
Carrying forward the concept of building a distinct identity, corporate has been adopting various strategies for creating a unique brand image in the minds of customers and competitors. Increasingly we are exposed to hundreds of messages, each that tries to grab our attention with their products, services, brands, features and the list is endless. Thus, in today’s competitive business environment, a strong corporate identity has become essential to help companies and organizations of all sizes to stand out from the crowd.
The important tool that marketers have been using to promote their business is embracing a corporate logo. Believe it or not, a logo is essential for brand building. It symbolizes your company and provides an image. The logo is the prime identifier for the business. People generally remember visual images better than simple text alone, so a properly designed logo gives customers a thing to recall and instantaneously remember while connecting the symbol with the company.
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SEO — No comments
18
Jul 10
An excellent infographic revealing the search process of Google; from indexing right on through to search result ranking & delivery.
Click on the image to see the high-resolution picture.
Google Search Process
Source
Web Designing — 2 comments
17
Apr 10
When choosing a website design company or indeed a web design service in India, it is important to look for a website design company with not only a strong graphic design and development team but a website design company who’s web designers understand why it is important to have a web presence.
Here are ten points to bear in mind when considering appointing a website design company or web design service.
In all honesty there are more than 10 reasons why your business can’t do without a website and here are the first 10 which are probably the most important.
- With a website your business becomes not only a national venture and therefore isn’t limited to any one area of India it becomes a truly international business generating interest from customers worldwide.
- A well designed website is a cost effective marketing tool and shop window for your products and services.
- A website allows your business to be open all hours and enables you to have a global presence 24 hours a day 7 days a week globally.
- Because your website is a 24-7 operation your customers will enjoy a great level of customer service from your website.
- Owning and operating a website will give your enterprise the chance to grow! Some of that growth will be organic because you will be dealing with a larger number of customers internationally, growth in other areas will be caused by reviewing and refining your business proposition during the web development process. Developing a website with a web design service enables you to review your products, services and marketing message which will breath a new life into your company. Continue reading →
SMM — 1 comment
9
Mar 10
An impressive infographic that summarizes the potential of Social Media platforms like Twitter, Facebook, YouTube, Linked In, Digg, Stumble Upon, Yahoo Buzz, Reddit and Delicious.
Click on the image to see the high-resolution picture.
Social Media Platforms
An excellent piece of work from Drew McLellan, CMO.
Application Development — 3 comments
6
Jan 10
From mere 2D animated intros with flying objects to powering complete desktop applications, Flash has evolved big time. It is taking the world over by becoming an authoritative and comprehensive web development platform. Boosted with Actionscript 3.0 programming, Flash is fast changing the face of web with rich internet applications that promise greater attractive appeal and interactivity.
From Futurewave to Macromedia and now Adobe, Flash has had three owners in its 13 years of existence. Over the years, each latest version of Flash has brought additional new features, animation tools, programming interfaces and ready-to-use components that help designers come up with extravagant internet applications.
Internet-based Web Applications:
The earliest use of Flash was to develop simple animation tools with a plug-in that was compatible with prevailing browsers like IE and Netscape. A timeline was used to control the entry & exit, movement and rotation of vector graphics placed on a single layer, which were later compiled to form a simple movie clip. The scope of interactivity and compelling design was minimal. Continue reading →
Indian rupee now has its own distinct identity. The symbol has now joined the elite club of currencies like US Dollar, British Round sterling, Euro and Japanese Yen. This design was undertaken in order to give the rupee a strong presence in the global economy.
